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BUS642 Week 3 Discussion 1, Measurement Scales

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BUS642 Week 3 Discussion 1, Measurement Scales
Find a scholarly research study from the Ashford University Library that uses measurement scales for data collection (e.g., a survey). Explain the measurement scales that the study used, and evaluate them. Did you think the researchers made good decisions about the scales? Why or why not? Cite the study in your post, and document it in APA style as outlined in the Ashford Writing Center
 

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Scholarly Research Study Chosen : Olanrele , O. O. , & Thontteh , E. O. ( 2014 ) . FM service delivery and quality service measurement In public high rise residential buildings in Nigeria : The use of SERVQUAL and Satisfaction index . Journal of Management and Sustainability , 4 ( 3 ) , 145-156 . Retrieved From http://search.proquest.com/docview/1561140419?accountid=32521 Measurement Scales That the Study Used The measurement scale that was used in this study was the used was based on the 5 point Likert scale ; however , this research only used 4 points . Per Landrum , ( 2014 ) ” The Likert scale is a survey response scale to have a five – point scale , measuring from one pole of disagreement to the other pole of agreement . The 4 point Likert scale used a rating system that measured satisfaction and dissatisfaction from ( 1 ) being the least satisfied to ( 4 ) being the highest satisfied of the quality that residence received while staying at the two high rise buildings . Per Olanrele & Thontteh , ( 2014 ) ” The use of the 4 point Likert Scale was used in order to be able to rank the degree of importance and satisfaction . The highest value of 4 point was ascribed to highest level of importance and satisfaction , while the least level of no importance / satisfaction was ascribed 1 “

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