Why is effective and frequent communication so critical to a successful change effort? Describe either a good or a bad example of this from your organization or one that you have studied. Describe how the communication affected the various stakeholders affected by the change effort.
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For a transformation endeavor, communication is ideal. However, every company is dissatisfied with its communication. Over-communicate or miscommunicate can completely derail a change project. Changing Effort should be driven by a decision and a goal. Communication is a difficult process that requires consistency, clarity, and effectiveness.. The communication should take place as soon as the change occurs. Provide enough time to clarify and clear the doubts of changing effort. All level of the organization must enroll in the communication process of changing effort. The change management should be open- minded and to share the ideas. When two healthcare organization merge, the head of the organizations has not planned communication properly. The stakeholders are not communicated
properly. The leaders are not broad enough to think of future change and needs. There s no face-to-face communication. This results in the financial loss in both the organization. This is one of the bad experience that occurs in the past organization.
The commitment and acceptance of stakeholders are critical for a successful transformation project. Stakeholders and change management are both affected by a lack of communication regarding the change’s goal. The stakeholders are badly affected by a lack of enthusiasm and engagement in the change endeavor. The assistance and collaboration of stakeholders is critical to the transforming endeavor. The stakeholders in the change endeavor will be impacted by the use of a single communication channel. The implementation of a change process can sometimes be faced with resistance from stakeholders. The impact of adjusting effort falls short of stakeholder expectations. All of this leads to the failure of the change process.
Reference
Bucăţa, G., & Rizescu, A. M. (2017). The role of communication in enhancing work effectiveness of an organization. Land Forces Academy Review, 22(1), 49-57.