Strategic Plan – Harley-Davidson

December 14, 2020

Strategic Plan – Harley-Davidson

In order to meet the requirements of the Board, you will prepare the final Strategic Business Plan—Part II—Strategic Plan to the Executive Board. Ensure your strategic plan is thorough, succinct, and complete. Challenge yourself to link the targets to specific initiatives you have identified in the Strategic Plan you are developing for Harley-Davidson.

Your written report should include a title page, table of contents, executive summary, and each of the following sections in an 8 page report:

Part I: Global Economy & Factors Affecting H-D      

1.                 Identify H-D’s Motivations & Risks

                                   Motivations for Expansion

                                   Risks in Expansion


2.                 Explain H-D’s competitive advantage in Global Markets


3.                 Determine and explain entry strategies for global expansion


4.                 Recommend an Internet approach/strategy for H-D

                                   How the Internet adds value

                                   Internet Business Models

                                   Competitive Strategies

                                   Leverage E-Business Capabilities


Part II: Corporate Leadership

Develop the following: Current Direction Setting

1.Organizational Culture: In addition, evaluate the culture at Harley-Davidson (H-D) and define what attributes you think team members should possess in reaching the business goals set forth by the organization. If you were part of the management team at H-D, what motivational techniques would you implement to make these teams successful?


2.Organizational Design: As you have been completing the Strategic Business 
Plan, the management at Harley-Davidson has decided to take a team-oriented approach in various departments rather than the traditional, functional structure. Based on your knowledge of different types of teams and their focus, suggest what kinds of team strategies should be applied to each department. Be sure to explain your recommendations in detail.


3.Leadership Traits


4.Ethical Organization Characteristics

                   Identify elements

                   Identify missing elements


5.Learning Organization Characteristics

                   Identify elements

                   Identify missing elements


Part III: Strategic Plan Summary






                   Discuss how you will implement your strategic plans, including how teams should be implemented in each department

                   Develop a brief roadmap for implementation

                   Identify the primary benchmarks to assess success or failure




Your final product will be in an MS Word document approximately 8 pages in length and utilizing approximately 4–6 scholarly/professional sources.