HELP Me Please
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit VII you will provide a comprehensive discussion of the pricing strategies of your company.
This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances. Review Chapter 16 in the textbook for a complete understanding of how companies utilize pricing strategies.
Does your company has a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether your company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider Pricing and Competitive Advantage in Pricing).
Information about accessing the Blackboard Grading Rubric for this assignment is provided below. Unit VIII Final Project PowerPoint: Marketing Plan
For the Final Project, you will put together a PowerPoint presentation that you could present to officers within the company. This presentation should summarize the Marketing Plan that you have compiled throughout this course. Remember to include pertinent facts as well as a discussion of the competitive advantage within each of the four elements of the marketing mix (product, place, promotion, and price). Additionally, include your recommendations for future development of their marketing strategies. Elements to include:
Company Overview, PEST Analysis, Target Market(s), SWOT Analysis, Industry & Competitive Analysis, Product, Place, Promotion, Price, and Recommendations.
Your PowerPoint presentation length should be 10-12 slides in length, including a title slid