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Google: What’s the Corporate Strategy? (Case 20: Found on page 655)

December 15, 2020

Case Assignment Questions
For your short paper case assignments, please structure your written analysis as a
response to the following questions:
Google: What’s the Corporate Strategy? (Case 20: Found on page 655)
1. What is Google’s Corporate Strategy?
2. Evaluate Google’s diversification into new products and businesses, with particular reference to
a.) browsers (Chrome), b.) mobile operating systems (Andriod) and c.) mobile devices
(Motorola).
3. Does Google need to refocus? Which businesses or products would you recommend abandoning
or selling (if any)?