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Business Communication assignment

December 14, 2020

Pretend that you are the CEO of Meta4 Labs. While the company used to be known for its innovation, producing multiple new products annually and owning a number of important utility patents, you’re concerned because only a couple of new products were developed in the past year. You want to turn this around. You’re free to suggest whatever turn-around you want, and you can make up the details as you communicate a change message to kick off the company retreat and outline a change communications plan based on the change models, the executive coach’s advice, and Duarte’s principles of spellbinding presentations. Use business writing (single-spaced, liberal use of headings, bullet points, and charts/graphs/graphics as appropriate). Length should be at least 500 words.