BUS300: PUBLIC RELATIONS WEEK 3 ACTIVITY WORKSHEET: OUTLINING A PRESS RELEASE

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BUS300: PUBLIC RELATIONS WEEK 3 ACTIVITY WORKSHEET: OUTLINING A PRESS RELEASE

Chapter 15 in your textbook will help you to complete Part 1 of this assignment. Chapter 8 Section 3 in your textbook will help you to complete Part 2 of this assignment. Then, in a new document, complete the following: Part 1: Press Release Develop your outline from Week 3 into a full, polished, professional press release. Your press release should: Revise your outline to incorporate instructor feedback and achieve effective and professional quality writing. Be between 200 and 400 words, starting with a catchy headline and a release date. Have a captivating and concise lede that answers the 6 key questions – who, what, where, when, why, and how? Include relevant details, from the media piece that are of interest to your target audience and present them in an engaging and informative manner. Incorporate properly cited facts, quotes, and images that support your story-telling strategy. Part 2: Evaluation Plan Develop a plan to evaluate the success of your press release. Your plan should: Be between 200 and 400 words. Include at least three metrics you might use to evaluate the success of your press release. (Hint: Consider things like news media coverage and audience engagement, for example.)

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