04Aug

AMP 425 Week 8 Executive Summary

The organization whose annual marketing plan is being presented in the summary report is Coca Cola. It is a giant soft drink company which supplies its products all over the world. This summary report includes the situation analysis, marketing objectives, strategies, tactics, financial considerations and the implementation.

The market analysis of the organization includes both the external and internal business environment. It is critical that Coca Cola should monitor both the external and internal aspects as these will be responsible for the success and survival of the organization in the soda industry. The influence of the internal business environment to some extent is under the business’s control…

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