AMP 425 Week 7 Benchmark Assignmen

The business I will be using as the focus of my analysis is Lyft. Lyft is ride sharing company and the biggest rival to the very popular Uber. Ride sharing has become increasingly popular and have become integrated with our culture. The competition for major players in the ride sharing market have become very fierce to acquire and retain customers. Social media marketing has been the primary focus for these companies looking for new and innovative ways to build their brand and keep customers loyal. Lyft and their competitors also market to potential drivers to increase the………