The authors of these articles are researchers and professionals that 

have shared or experimented with ideas that demonstrate potential to improve the industry. As a professional in the 

industry, it is in your best interest to review the literature and trends. This provides you with the opportunity to read 

about what was successful and how they accomplished it. Plus, it allows you to analyze what was unsuccessful, how 

you can improve it, or at least not repeat the mistakes of others. Use these skills to contribute to research papers and 

other scholarly writing. If you have not already, hopefully you will contribute to the industry by publishing an article and 

sharing with your community of peers. As you read the article, consider the following questions: How could the topic 

of this article apply to your personal or professional life? How could it apply to an organization you have observed?


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